In an age where customers are at the centre of everything in business, the best way to their hearts is making all processes as seamless as possible. In the case of banks, this lies in making your banking touchpoints as easily accessible as possible, especially for the most basic banking operations.
Now, let’s face the current reality. Banks do not have branches in all locations, mostly in remote areas. Neither do some of these banks often have a way of servicing their customers in these locations. This means that customers have to find a way of going to the ‘nearest’ bank branch to resolve certain issues. But then, this has its ripple effects. Example is the long queues that people (customers and bank staff) find frustrating.
One of the best outreach strategies for financial marketing is the use of digital kiosks.
Digital kiosks serve as a way of killing two birds with one stone — generating new customers and showing the existing ones better ways to enjoy the bank’s services. Bank staff and customers do not have to endure long tiring queues when certain requests can be made by just tapping buttons on the screen of a digital kiosk. This mechanism makes sense when you think of the fact that new age customers already dread walking into banking halls. On the other hand, digital kiosks offer themselves as an alternative, however subtle, means of advertisement of the bank’s offering and their investment in seamless digital banking.
It’s therefore really awesome to see some banks around the world take the initiative of bringing digital kiosks in driving customer acquisition. For instance, Emirates NBD, a top bank in the Middle East, this year began endeavours to launch the region’s “first integrated digital kiosk”, where customers would be able to “sign up for new products and access a variety of teller services, functioning like a mini-branch that is open beyond normal banking hours and all days of the week.”
Now, this should be an objective for all other banks around the world. This way, even in the absence of physical branches, customers get served at least almost all the number of services for which they would have needed to step into a physical building.
How BioRegistra Fits Into The Big Picture
The big picture, as already painted, is one that requires an integration of the bank’s touchpoints. Now, these touchpoints include bank forms like account opening forms for tier 1 accounts, cheque book requests, debit card requests, loan requests, dispense errors dispute logs, mobile banking application form, customer KYC update, POS terminal application form, and so on. Banks therefore need a solution that centralizes all these forms on the kiosk. BioRegistra offers banks this possibility with its kiosk mode operation.
BioRegistra on digital kiosks helps to establish a 24/7 self-service digital banking system, where customers can continue to get service outside banking hours. BioRegistra for banks works on the idea of going completely paperless and the ultimate automation of all the bank’s forms.
Is your bank already thinking of digitizing all its forms or implementing digital kiosks across multiple locations? We’ve got everything you need to make this happen quicker than you think.
Send a mail to support@bioregistra.com to request a demo of how BioRegistra works.
