Why You Should Take Data Capture Automation More Seriously In 2019

It’s another (business) year, it’s another opportunity for organizations around the world to key into the ever-evolving digital space. Another chance for companies and governments to take advantage of data capture automation, which over the last few years has contributed to the success of these entities.

At the moment, the automated data capture (ADC) market currently accounts for $13.54bn and is expected to increase to $22.02bn in 2025.

We’ve got quite a few reasons why you would be doing your business a lot of favour if you give a high preference to using digital forms, instead of burdensome paper documents.

First off, the signs are everywhere

The internet is home to a bunch of success stories about how certain organizations have experienced significant improvements in specific areas of their business, thanks to automation.

Most of the biggest industries have been ardent users of both software and hardware technologies that make data collection easier and more insightful. These includes companies in manufacturing, retail, transportation &logistics, education, IT, and healthcare.

Governments have not been left out in this mass adoption of automated data collection For instance, this story tells us how the Boston government have digitized more than a 100 forms and saved a whopping 10000 hours spent by residents in filling forms.

It is more than sufficient to say that the most successful organizations and governments in the world have a fully automated systems which ensure that they barely have to do any manual work in data collection.

Complete projects on time

Manually conducting your data capture projects can get you caught up in a lot of involuntary time-wasting efforts. You know, the loss of documents here and there due to human errors. Or the delay and stress expended during data consolidation. Ordinarily, automation helps to save time and money. It’s an innate attribute that comes with any proper automation software. Everything data collection basically happens with little or no human interference.

And this can make all the difference in how quickly you meet your short-term and long-term business objectives.

Reaching more customers/clients and doing it faster

In perspective, this would mostly apply to businesses where operations mostly hinge on the use of forms for engaging customers. Think banks. Think NGOs. Think telcos. Think market research firms. What these industries all have in common is the need to reach as many people as possible for data capture. But the greater need lies in how easy and fast it is for them to conduct this.

If this is your field of play, an end-to-end automation of you data collection process provides you the only chance at achieving this.

Reducing operational costs

One won’t be dispelling any myth by saying that the best business strategies are digitally-backed as they enhance cost effectiveness. A Frost and Sullivan research reveals that a lot of decision makers in IT use automation technologies to significantly cut down on costs. No one wants to spend more on redundant processes when they can actually reduce that by adopting something better. Which in this case is data capture automation.

Build happier and loyal customers

As you work to improve your business process, you should consider taking a holistic look at the automation process setup for customer experience. It is expected that in 2020, 40% of data analytics will have to do with customer experience. On the other hand, a Dimension Data report shows that 84% of business who are actively optimizing customer experience see an increase in revenue.

From the same Dimension Data report, 33% of organizations are unable to track the journey of customers. Without a proper automation process in place, this would always be the case. Customers want to engage with businesses as seamlessly as possible. Banks, for instance, who have to service a lot of customers while facing a lot of competition from other banks have realized the need for a full-scale digitization of customer acquisition touchpoints.

The better your customer experience, the loyal your customers are to your product. Put one foot in the door by automating your entire data capture process.

Do you feel convinced to digitize your data capture process and scale better this year? We’ve got the perfect recipe to get you started here.