The market for fast moving consumer goods (FMCG) is ever growing and so is the struggle to stay ahead of the numerous competitors. To be at the forefront, brands will need to make informed data-driven decisions to enable targeted manufacture and distribution of goods which will better align offerings and activities with customers’ interests. Hence, data must be captured.
BioRegistra is that one digital tool that can help push any FMCG brand to the top. A mobile digitization software that enables individuals and organizations to convert all kinds of paper forms to digital forms, enhancing the collection of data for business processes. With BioRegistra, FMCGs can collect different categories of information, including textual and biometric data, and ultimately enhance the running of day-to-day organizational activities.
More elaborately, with BioRegistra FMCGs can;
Garner Competitive Intelligence
Brands get a flexible platform that allows for web forms to be easily created and customized to suit the exact want of each capture project in line with business needs. There’s no limit to the data brands can capture, whether human, non-human or inanimate and in various formats; including textual, pictorial and biometric all of which must conform to predefined rules — hence only clean information can be collected.
Share Data Offline
Captured data can be viewed in real-time across all administrative offices and exported in multiple formats both offline and online. So, FMCG brands can better understand customer sentiments, preferences and behaviors in remote/rural areas where there is no network connection. The records will be locally stored in devices and upon connection to network, the devices will automatically synchronize all pending records to the cloud backend systems without losing any bit of information.
Get Targeted Market Insight
BioRegistra platform offers a unique Geo-location and Geo-tagging feature which automatically captures the geographical coordinates of records, allowing the location of a capture to be pinpointed on a map. The geographic data is automatically updated in choice formats and can be accessed on the web portal to be analyzed for targeted market decisions.
Select Choice Agents and Manage Them from Anywhere
BioRegistra’s Agent Management and Field Deployment Management features allow brands assign agents with varying levels of access to the project — such as ‘Admin, Reporter, Users’ with only the ability to assign other agents, ‘Support and Agents’ with only the ability to capture data. Agents go to different locations anywhere in the world with their smartphones to capture data on-the-go equipped with web forms that can be customized as needs arise without traveling all the way to make changes on the host server. In a way, agents are empowered, and admins are even more empowered as they can monitor, in real-time, the activities of every enumerator and data collected.
Data Analytics for High Return Marketing Tactics
What is it all for if captured data cannot be churned into actionable insights? With the BioRegistra data analytics tool, brands can gain information of market dynamics in the FMCG industry for planning purposes in terms of marketing, assessment, expansion, distribution, pricing, investments and brand building. More so, they can get insights to gauge customer feelings or opinions about the brand in relation to that of the main competitors. Hence, data-driven competitive strategies can be made to increase sales even without increasing marketing cost.
Are you ready to get your FMCG brand to the top? REQUEST A DEMO
